“Challenge the status quo through the lens of our values. This is our rallying cry.” --Pat O’Dea, Peet’s Coffee & Tea CEO, 2011 Annual Report

Tuesday, January 15, 2013

So This Letter Just Arrived At Our Store...

Internal memo from Peet's headquarters:

So thank you, anonymous activist who sent this. (And thank you to the Peet's employees who made a copy before it got confiscated.) It arrived in an envelope with Peet's corporate headquarters as the return address! Nicely done.